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White Cube Gallery is a conceptual exhibition center where art objects are exhibited in a geometric white space. This concept is based on the opinion that the architecture of a room can distract attention from the work of art, or interact with it, distorting perception. The white background does not distract and allows you to pay attention only to the object of modern art. Recently, however, this concept has been challenged, many exhibition architects believe that a white background does not provide enough opportunities for sensory experience.
The gallery is located in Hoxton Square in the East End, London. The history of the gallery begins in 1993, when the exhibits were housed in a small room on Duke Street.
In the White Cube, you can see the work of contemporary artists such as Damian Hirst, Tracy Emin, Anselm Kiefer, the avant-garde duo of Gilbert and George, artists from the Young British Artists group.
Exhibitions are free, but most often donations are collected from visitors for the development of the gallery. Often expositions are located in the halls of the gallery, but sometimes exhibitions are held on the street, in the square in front of the gallery.
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Topic: White Cube Gallery in Great Britain, London Resort.